I can't dye my early greys anymore...

@laviniarusanda

488.4K followers · usually 9.4K views a post

Views

2.9M

Likes

5.6K

Comments

30

Shares

205

SoundTikTok sound · original sound - laviniarusanda

Promoted product

K18 FutureIQ™

Lightweight serum is clinically proven to deliver up to 19,000 more hairs, fewer grays, and improved scalp barrier. Powered by proprietary MultiVital™ technology, the first synergistic multi-pathway system for premature hair aging. reduce shedding reduce graying protect scalp longevity

Why it worked

The video uses a relatable personal pain point combined with 'engineering' authority to explain the science, making the product feel like a researched solution rather than a random recommendation.

Summary

The creator explains the science behind premature hair graying and thinning, then introduces the K18 FutureIQ hair serum as a solution she is testing. She demonstrates how to apply the product and commits to a no-dye journey to document the results.

Structure

1Identify the problem of early graying and thinning
2Explain the science of premature biological aging
3Introduce K18 FutureIQ as the solution being tested
4

Original caption

The no-dye gray hair journey starts now. Putting the new K18 FutureIQ™ to the real test🧬@K18 Hair @sephora #K18results #k18partner #K18hair #greyhairjourney #hairtips

More from @laviniarusanda

Product placement

K18 FutureIQ hair serum is shown and applied throughout the video.

Call to action

Follow along for the hair journey!!

On-screen text

I can't dye my early greys anymore... Premature biological aging 😭 Day 0 of no dye 4 droppers, one dropper per hair quadrant!

Transcript

I can't dye my early greys anymore. I just found out that I'm not allowed to dye my hair anymore. I mean, it's thinning, strands less density and early greys as they get older. But here's the thing, as an engineer, I know that early greying and thinning is not just normal aging. It's actually called premature biological aging. It happens inside the actual hair bulb when cell activity slows down and even hormonal shifts, which I've definitely gone through, which can speed this up way before our chronological age actually should. I was asked to stop dyeing my hair and put the K18 new FutureIQ hair serum to the real test and I had to say yes. The science behind it definitely caught my attention, but can this product actually address that? Well, clinically, 70% of people showed fewer greys and retained up to 19,000 more hairs in just three months. I mean, I had to see if that was true. I filmed my very first impressions. Honestly, I loved right away how this felt in my hair. I split my hair into quadrants and do one dropper per section. I love how this doesn't mess up my hairstyle and adds some extra root volume. Okay, but I'm genuinely so excited to see where this goes. So I'm not dyeing my hair for you guys to put this to the ultimate test.