The video succeeds by leveraging extreme vulnerability and 'anti-influencer' sentiment, which builds deep trust and authenticity with the audience, making them more likely to engage with her professional profile.
Summary
The creator discusses the negative psychological and social consequences of building a large public following as a venture capitalist. She reflects on the transition from being an underdog to being targeted by public criticism and expresses a desire to return to a smaller, more intimate community.
Structure
1The downsides of having a large public following
2The transition from being supported to being targeted
3The disconnect between public perception and personal identity
Original caption
Weekly ramble ignore the diapers #venturecapital #publicfigure #brandbuilding
More from @nicholewischoff
More breakout videos from this creator.
4
The desire to return to a smaller, more authentic community
Product placement
The creator's bio link (Intro.co) is the primary destination for her audience, serving as the professional platform where she engages with her followers.
On-screen text
You Do Not Want to Be a Public Figure
Transcript
You do not want to be a public figure. You do not want the big following you think you want. You don't want it. Because when you get it, if you work hard and you get the things that you work for, which you usually do, if you don't quit, the dogs come for you. And I say this as somebody who's got almost 300,000 followers on X and it is my worst nightmare. And I'm sitting here looking myself in the mirror and I built an entire venture firm. Well, not the whole thing, but the third fund. On this idea that like, look, we just accidentally kind of built one of the biggest brands as a new investor, like full stop. And I don't I don't even have the mouth on this, but I I would argue that my X account has in the top 1% of followers and active like people that follow me and engage of like any venture capitalist. And it definitely any new one. And you raise money on that and you your brand is huge and everyone knows who you are and like for a long time it's like epic and then all of a sudden it's horrible. Like everyone comes for you. And I'm not Alex Earl, but like she did a TikTok the other day just talking about like how she's like paralyzed by even logging on and because people are awful. Um and what's hard is everyone encourages you when you get started and they love you and they're like keep going like you're an underdog and then like once you're like have made it, they hate you and people hate your success. They want to cheer for you when you're down because you're an equal and then like you become something else and the wildest part is like she's still probably Alex to herself. She's still the girl in her college dormer with her friends just trying to figure her shit out in her life. Uh and who is she? And what does she want? And by the way, that's me. Like I've got this firm and I'm so proud of it and everything I set out to do which is terrifying and I still have a long way to go and then I'm like wait crap, be careful what you wish for because now I'm a narcissist and I am uh tone deaf and everything I post is a sub tweet about someone else and it's me being a bully when by the way I've never bullied anyone in my entire life and like I want to go back to like 4,000 followers that were my friends. I I do this to help people, to share my thoughts, to like chat, to meet people because life is lonely and this makes it so much more fun and y'all it ain't worth it. It'll eat you alive.
