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Hook
The Consulting Iceberg
@moorebridge
3.4K followers · usually 2.4K views a post
Views
20.8K
Likes
512
Comments
4
Shares
29
Why it worked
The video effectively uses the 'iceberg' visual metaphor to illustrate the overwhelming number of smaller consulting firms, making the problem relatable. It then presents Moorebridge as a direct solution to this problem, offering a clear value proposition.
Summary
This video explains the vast landscape of UK management consultancy firms, highlighting that the vast majority are SMEs. It then introduces Moorebridge as a solution to connect with these firms, eliminating the need for cold outreach.
Structure
- 1Introducing the consulting iceberg with top firms
- 2Showing the vast number of smaller consulting firms
- 3Explaining the difficulty of finding these firms
- 4Introducing Moorebridge as a solution
- 5Call to action to sign up
Product placement
Moorebridge ACTS - it presents users to firms, and it is a platform for SMEs/Startups to be found. Removing it would change what happens in the video. Moorebridge.com is the url for Moorebridge. Chase ACTS - it is a visible logo on a building. Removing it would not change what happens in the video. J.P. Morgan ACTS - it is a visible logo on a building. Removing it would not change what happens in the video.
Original caption
180,351 UK management consultancy businesses, (IBISWorld 2025)#finance #graduatejobsearch #russellgroupuniversities #ukfinance #financetok
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