TRYING EREWHON

@erin22xoxo

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SoundTikTok sound · Sex And The City Main Theme (From "Sex And The City")

Promoted product

Erewhon

As a Certified Organic Retailer and Certified B Corp, Erewhon is committed to thoughtfully sourcing products that meet uncompromising quality standards.

6 videos6 creators

Why it worked

The video taps into the relatable shock and humor of experiencing extremely high prices for everyday items, particularly when comparing costs across different countries. The creator's genuine reaction and the visual of the food create a compelling narrative that resonates with viewers who are curious about luxury or expensive food trends.

Summary

The creator tries a $45 USD hot bar meal from Erewhon, expressing shock at the price as a Canadian. While finding the food good, she questions if it's worth the cost compared to other dining options, especially considering the portion size and price.

Structure

1Introduction to trying Erewhon
2Shock at the $45 USD price
3Reviewing the components of the meal (ribs, mac & cheese, broccolini)

Original caption

$45 USD for a hot plate at Erewhon?!??😭😭😭 As a canadian I CANNOT wrap my head around these prices 😭😭 Was the food good? Absolutely! But could I have gotten a much fancier dinner for $45 USD / $65 CAD in Canada?? YES!!! Absolutely crazy lol #erewhon #erewhonhotbar #losangeles #losangelesfoodie #erewhonmarket

More from @erin22xoxo

Product placement

Erewhon (food store/market) - ACTS: The food is purchased and consumed from Erewhon. Removing it would change what happens in the video. Erewhon hot bar (food item) - ACTS: The food purchased from the hot bar is consumed and reviewed. Removing it would change what happens in the video.

On-screen text

TRYING EREWHON DIDN'T WAS $45 US DOLLARS HAVE BECAUSE SCARE RIBS MAC AND CHEESE BROCCOLINI BROCCOLINI I MEAN AND LITTLE TIKTOKS BUT WORTH PRICE DAY NOODLES ARE OKAY PICKED IS MENU IN BUT US LIKE 65 CAT 70 WHOA GO A GOOD THIS AFFORD LA DIDN'T IS MAKES LITTLE BUT 70 CAD

Transcript

So I didn't realize this was $45 US dollars. I have to do a taste test because it was a jump scare. I have short ribs, mac and cheese and broccolini. Broccolini. I mean, it's good. And the cheese is a little, not like TikToks, but... I mean, it's good. It's good. Worth. But the price. Like at the end of the day, cheese and noodles are okay. Picked is the most expensive thing on the menu, but you know, when anyone, but like, $45 US like $65 cat is crazy. Whoa. I could like literally go to a restaurant and get a full, a good steak for this. I cannot afford to live in LA. Didn't realize how much meat is in here. That makes it a little more, but still 70 cad is crazy. I feel like I probably should have picked something else off the menu, but you know, when it's like $45 US, like $65 cat, it's crazy.