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The hiring manager for Hattricks Tavern is the smartest businessperson of all time

@cbwritescopy

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Why it worked

The video works because it provides a contrarian and observational business analysis that feels like an 'insider' secret, which is highly engaging for entrepreneurial audiences.

Summary

The creator analyzes the business strategy of a sports bar called Hattricks Tavern, arguing that their hiring practices for wait staff are a brilliant way to attract their target demographic. He explains how the combination of good food and an attractive, charismatic wait staff creates a successful customer retention model.

Structure

1Identify the business strategy
2Describe the target demographic
3Explain the role of the wait staff
4Highlight the effectiveness of their social media
5Conclude on the business's success

On-screen text

The hiring manager for Hattricks Tavern is the smartest businessperson of all time Talk about knowing your ideal customer

Transcript

The hiring manager for Hattricks Tavern has to be the single greatest businessperson of all time because talk about knowing your ideal customer. Hattricks is a sports bar in downtown Tampa, known for their amazing wings and their very good looking wait staff. Every hostess, server, bartender is a good looking girl who is well spoken and charismatic, knows how to talk to customers, get a good tip and get people to come back. Is the food amazing? Yes. Are people coming back to talk to their favorite waitress again for the fifth time because they're a middle-aged man who wants to watch football, drink beer and talk to a pretty girl serving them beer? Also yes. Like whoever opened that place, shout out to you because you said I want to attract middle-aged men in Tampa to come watch the NFL and come watch lightning games and I'm going to hire the hottest wait staff of all time to do so. The social media team posts these girls all over their Instagram and these posts go so viral that I saw a tweet of a Hattricks screenshot saying I'm going to Tampa just to go to this tavern and drink a beer with these girls. Like 10 out of 10 job for you man. Like the wings are amazing, the food's amazing, but the wait staff like elite, elite business player right there. You can't even draw it up better than that.