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3.3Talking HeadOther hookLifestyle
Hook
This will be a S'mores croissant.
@bakedbynech
625.8K followers · usually 416.5K views a post
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14.7K
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Why it worked
The video taps into the popular trend of creative food mashups and visually appealing baking processes, using a familiar flavor profile (s'mores) in an unexpected format (croissants).
Summary
The video shows a baker preparing croissant dough by incorporating graham crackers and marshmallows. The baker explains the three-day process of making the dough, laminating it, and then baking it, highlighting the unique s'mores flavor profile.
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Transcript, structure and on-screen text
3 beats, a 83-word transcript and 8 lines of on-screen text — the parts you need to write your own version.
Original caption
This will be a S'mores croissant. This is day one making the dough. Day 2 will be lamination. Day 3 baking. I folded graham crackers and marshmallows straight into this croissant dough. The chocolate gets added in the final bake for that perfect melt. I've made chocolate croissants before, but turning a classic American campfire treat into buttery, flaky croissant layers is a whole difterent level. The graham crackers bring that nostalgic flavor and once it's baked, all that's missing is the fire pit and the stars. The final croissant is filled with a toasted marshmallow cream, topped with more melted chocolate and a sprinkle of graham cracker crumbs. You can find this special at our bakery in Everett, WA-just 30 minutes north of Seattle. We'll have it available Thursday through Monday. If you all love it, we'll keep it on the menu. If not, we'll rotate in something new and exciting. What flavor should we try next? #bakery #seattle #food #Smores
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