cool things

@thekatieromero

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SoundTikTok sound · How You Like Me Now

Promoted product

BFF

Why it worked

The video offers a curated list of timely and engaging events in NYC, appealing to locals looking for weekend activities. The inclusion of a free bagel promotion from a popular brand like PopUp Bagels, combined with the creator's consistent call to action for her newsletter, likely drove engagement.

Summary

This video highlights several cool events happening in NYC during August, including a partnership between BFF and PopUp Bagels offering free bagels, the NYC Summer Streets event, and a pop-up stationery market. The creator also encourages viewers to subscribe to her newsletter for more event information.

Structure

1Introduction to NYC events
2BFF x PopUp Bagels promotion
3NYC Summer Streets announcement
4Stationery Fest mention
5Call to subscribe to newsletter

Original caption

One of the coolest things happening in NYC this August: @BFF is picking up the bagel tab at @PopUp Bagels every Saturday from August 1–22. Join the PopUp Bagels group on BFF (link in my bio), stop by any NYC location, and enjoy a complimentary bagel 3-pack and schmear. Because making new friends is easier when bagels are involved. #BFFPartner

More from @thekatieromero

Product placement

BFF (Acts: It is offering free bagels to users who join its group. Removing it would change the promotion.) PopUp Bagels (Acts: It is providing the bagels for the promotion. Removing it would change the promotion.) NYC DOT (Appears: It is the agency responsible for Summer Streets, but its interface is not operated and no specific product result comes from it. Removing it would not change what happens in the video.)

Call to action

Join the PopUp Bagels group for a 3-pack + schmear, on us. Any NYC location on August 1st, 8th, 15th, & 22nd.

On-screen text

cool things cool things to do in nyc this weekend I'm Katie FOLLOW FOR I'm Katie FOLLOW FOR MORE @BFF & @PopupBagels BFF x PopUp Bagels Bagels on us Join the PopUp Bagels group for a 3-pack + schmear, on us. Any NYC location on August 1st, 8th, 15th, & 22nd. *While supplies last 2026 Summer Streets NYC DOT Summer Streets: 5 Boroughs / 5 Saturdays Queens and Staten Island on July 25 from 9 a.m. to 5 p.m. Manhattan on August 1 from 7 a.m. to 3 p.m. Manhattan on August 8 from 7 a.m. to 3 p.m. Manhattan on August 15 from 7 a.m. to 3 p.m. Brooklyn and The Bronx on August 22 from 9 a.m. to 5 p.m. Pop-up Market Stationery Fest yoseka.stationery and stationery.fest @masego.medesig. Sunday Vibes STATIONERY FEST Jul.30-Aug.1, 2026 Brooklyn, NYC sub subscribe to my newsletter in bio subscribe to my newsletter in bio subscribe to my newsletter in bio subscribe to my newsletter in bio

Transcript

cool things cool things to do in nyc this weekend I'm Katie FOLLOW FOR I'm Katie FOLLOW FOR MORE @BFF & @PopupBagels BFF x PopUp Bagels Bagels on us Join the PopUp Bagels group for a 3-pack + schmear, on us. Any NYC location on August 1st, 8th, 15th, & 22nd. *While supplies last 2026 Summer Streets NYC DOT Summer Streets: 5 Boroughs / 5 Saturdays Queens and Staten Island on July 25 from 9 a.m. to 5 p.m. Manhattan on August 1 from 7 a.m. to 3 p.m. Manhattan on August 8 from 7 a.m. to 3 p.m. Manhattan on August 15 from 7 a.m. to 3 p.m. Brooklyn and The Bronx on August 22 from 9 a.m. to 5 p.m. Pop-up Market Stationery Fest yoseka.stationery and stationery.fest @masego.medesig. Sunday Vibes STATIONERY FEST Jul.30-Aug.1, 2026 Brooklyn, NYC sub subscribe to my newsletter in bio subscribe to my newsletter in bio subscribe to my newsletter in bio subscribe to my newsletter in bio