cool things

@thekatieromero

386.2K followers · usually 17.4K views a post

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159.1K

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Promoted product

BFF

Why it worked

The video offers a curated list of timely and engaging events in NYC, appealing to locals looking for weekend activities. The inclusion of a free bagel promotion from a popular brand like PopUp Bagels, combined with the creator's consistent call to action for her newsletter, likely drove engagement.

Summary

This video highlights several cool events happening in NYC during August, including a partnership between BFF and PopUp Bagels offering free bagels, the NYC Summer Streets event, and a pop-up stationery market. The creator also encourages viewers to subscribe to her newsletter for more event information.

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Transcript, structure and on-screen text

5 beats, a 163-word transcript and 44 lines of on-screen text — the parts you need to write your own version.

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Original caption

One of the coolest things happening in NYC this August: @BFF is picking up the bagel tab at @PopUp Bagels every Saturday from August 1–22. Join the PopUp Bagels group on BFF (link in my bio), stop by any NYC location, and enjoy a complimentary bagel 3-pack and schmear. Because making new friends is easier when bagels are involved. #BFFPartner