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@thekatieromero — 22x breakout selling NEST New York Cardamom Latte Eau de Parfum | Overshot

22.2×Talking HeadOther hookLifestyle

Hook

FREE NYFW EVENTS

@thekatieromero

387.8K followers · usually 23.7K views a post

Views

476.1K

Likes

1.5K

Comments

8

Shares

87

SoundTikTok sound · I Run

Promoted product

NEST New York Cardamom Latte Eau de Parfum

Like cashmere on bare skin, this spicy gourmand eau de parfum is endlessly wearable. The gentle heat - NEST NEW YORK

Why it worked

The video leverages a timely event (NYFW) and offers tangible freebies (coffee, samples, tote bag) to drive engagement. The soft-sell approach, focusing on the experience and the desirable new product, makes it appealing and shareable.

Summary

This video highlights a free New York Fashion Week pop-up event hosted by NEST New York to celebrate their new Cardamom Latte Eau de Parfum. Attendees can enjoy free coffee, fragrance samples, a personalized scent experience, and a tote bag with purchase.

Structure

1Introduction to free NYFW events
2NEST New York pop-up announcement
3Details of the pop-up offerings (coffee, samples, tote bag)
4Highlighting the new fragrance and its suitability for fall

Original caption

Caption: I've been making a list of all the NYFW Events you can attend completely for free! @NEST New York is celebrating its new Cardamom Latte Eau de Parfum with a pop-up in the Meatpacking District. Enjoy Cardamom Lattes from Joe's Coffee, Free Fragrance Samples, experience a Personalized Fragrance Layering Experience and get an exclusive NEST tote bag in store with any full-size purchase while supplies last. This is a pop-up that's definitely worth it! Drop this into the group chat and go check it out this week! You can find all the details here: September 14th Chelsea Triangle 10am - 6pm #NestNewYorkPartner #NYC #NYFW #NYCPopup

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5Call to action to attend and make plans

Product placement

NEST New York: ACTS - it is the brand hosting a pop-up event and launching a new fragrance. Removing it would change the video's topic and purpose. Sephora: APPEARS - it is a partner logo on the coffee cup, not actively used or central to the event. Removing it would not change what happens in the video. Joe's Coffee: APPEARS - it is providing coffee for the event, but the focus is on the NEST fragrance. Removing it would not change the core message about the NEST event. Cardamom Latte Eau de Parfum: ACTS - it is the new fragrance being launched and promoted. Removing it would change the video's topic and purpose.

Call to action

Drop this into the group chat and go check out the pop-up in the Meatpacking District. Make some plans!

On-screen text

FREE NYFW EVENTS you can attend be of fragrance @NestNewYork gonna new Cardamom Latte Eau de Parfum pop up Meatpacking free cardamom latte of also personalized layering can tote with purchase it for to Monday 9/14, 10-6pm Chelsea Triangle your plans Cheers!

Transcript

So I'm putting together a list of all the NYFW Events you can attend completely for free! @NEST New York is celebrating its new Cardamom Latte Eau de Parfum with a pop-up in the Meatpacking District. At the pop-up you can get a free Cardamom Latte from Joe's Coffee, free fragrance samples, experience a personalized fragrance layering experience and get an exclusive NEST tote bag in store with any full-size purchase. This is a pop-up that's definitely worth it! It's going to be really cute and it is the perfect scent for fall. Make sure you save it to your calendar. Text your friend, make some plans and get out there! Cheers!

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