#ad best place to watch

@thekatieromero

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SoundTikTok sound · original sound - thekatieromero

Promoted product

Folgers Instant Classic Roast

That’s right, it’s Folgers®. Discover your irresistible variety of the coffee that’s loved by millions.

Why it worked

The video combines a desirable experience (watching the sunrise from an iconic NYC location) with a relatable morning ritual (drinking coffee), making the product placement feel natural and aspirational.

Summary

The creator prepares Folgers Instant Classic Roast coffee to drink before heading to the Empire State Building to watch the sunrise. She successfully makes it to the top in time to enjoy the beautiful view, attributing her alertness to the coffee.

Structure

1Waking up early for sunrise in NYC
2Making Folgers Instant Classic Roast coffee
3Traveling to the Empire State Building
4Watching the sunrise over the city
5

Original caption

#ad Getting up early to catch the sunrise at the most iconic spot in New York City could only be possible with @Folgers Coffee Instant Classic Roast in my cup. #FolgersPartner #Folgers

More from @thekatieromero

Product placement

Folgers Instant Classic Roast: ACTS - it is used to make coffee, which the creator drinks before going to watch the sunrise. Removing it would change the creator's morning routine and the video's premise. It is also mentioned in the caption and on-screen text.

Call to action

Go grab a Folgers Instant Classic Roast today!

On-screen text

#ad best place to watch the sunrise in nyc first Folgers Classic Roast Folgers Instant Classic Roast need five go teaspoon water go and Flavor profile: dark roast and so smooth! that head doing made time sunrise have it to with Folgers Instant Classic Roast today!

Transcript

It is 4:30 in the morning. We are going to go watch the sunrise from the top of the Empire State Building. First, I need some coffee. This is the Folgers Instant Classic Roast. And this is the instant coffee we need. We need to be out of here in five minutes, so we gotta go quick. It's one teaspoon. Add your water and you are good to go. Smells so good. And if you're not singing that jingle in your head, what are you doing? I made it just in time, caught the most beautiful sunrise over the city. You guys. And I was fully awake to take it all in. Huge shout out to Folgers for partnering with me on this video. So go grab a Folgers Instant Classic Roast today!