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All breakouts
11.4Talking HeadOther hookLifestyle
Hook
SCHOOL AIR
@juliempiedra1
152.1K followers · usually 13.8K views a post
Views
149.6K
Likes
18.9K
Comments
88
Shares
543
Promoted product
Wet n Wild Mega Last Incognito All-Day Concealer
Why it worked
The video leverages the popular "school air" aesthetic and focuses on affordable, accessible drugstore makeup, appealing to a wide audience looking for budget-friendly back-to-school beauty options. The creator's enthusiastic presentation and clear demonstration of each product's benefits, combined with a promise of a Part 2 try-on, encourage viewer engagement and anticipation.
Summary
This video showcases a "school air" makeup routine using affordable products from Walmart, all under $50. The creator highlights various makeup items, including concealer, blush, lip gloss, bronzer, powder, brow gel, setting spray, mascara, lip liner, and eye shadow sticks, emphasizing their affordability and performance.
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Transcript, structure and on-screen text
7 beats, a 576-word transcript and 3 lines of on-screen text — the parts you need to write your own version.
Original caption
SCHOOL AIR Proof Makeup Routine UNDER $50 @Walmart 📝 @wetnwildbeauty @Maybelline NY @NYX Professional Makeup @rimmellondonus @LA COLORS Cosmetics @Hard Candy @e.l.f. Cosmetics #schoolair #backtoschoolshopping #affordablemakeup #drugstoremakeup #schoolmakeup
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