He needs to wear a helmet!!

@nycmayor

3.4M followers · usually 740.0K views a post

Views

14.4M

Likes

3.1M

Comments

17.1K

Shares

75.2K

SoundTikTok sound · original sound - nycmayor

Why it worked

The video cleverly addresses public concern and online commentary by showing the mayor taking action to wear a helmet, turning a potential criticism into a positive and relatable moment.

Summary

The video shows a man, presumably the mayor, receiving comments and messages from people urging him to wear a helmet. He acknowledges these comments and then retrieves a helmet from a box, puts it on, and says he will see them out there.

Structure

1Man walks down hallway, receiving comments about wearing a helmet.
2Man retrieves a helmet from a box.
3Man puts on the helmet.
4Man states "Safety first New York" and walks off.

On-screen text

He needs to wear a helmet!! Please @nycmayor wear a helmet we need you around!!! Where is the helmet? @nycmayor Please, con cuidado. He should get a helmet! Mayor needs to be safe Where is your helmet Mr. Mayor?!?!? I really want him to wear a helmet Where's his helmet WHERE IS HIS HELMET MR. MAMDANI NO Safety first Safety first New York

Transcript

You're right. I've got to do better.