998

@nycmayor

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SoundTikTok sound · original sound - nycmayor

Promoted product

US Open ticketsusopen.org

Why it worked

This video likely performed well due to the strong appeal of discounted tickets to a major sporting event like the US Open, combined with a clear and urgent call to action. The "first come, first serve" nature creates a sense of scarcity and encourages immediate engagement.

Summary

The Mayor of New York announces a drop of 1,000 discounted tickets to the US Open, available tomorrow at 10 AM for $100 each on a first-come, first-served basis. The initiative aims to make tennis more accessible.

Structure

1Countdown to 1000 tickets
2Announcement of discounted US Open tickets
3Details: date, time, price, and availability
4Reason: making tennis accessible
5

Original caption

Set your reminders now, New York! Tomorrow, August 26, at 10 AM: We’re dropping 1,000 discounted tickets to the US Open in partnership with @USTA. $100 each. First come, first serve. USopen.org/NYCtickets. For more free and affordable ways to experience the US Open, visit usopen.org/fanweek.

More from @nycmayor

Product placement

US Open: a tennis tournament. It appears as the event for which tickets are being sold. Removing it would change the video's topic. It merely appears. USTA: the United States Tennis Association, the governing body for tennis in the US. It appears as a partner for the ticket drop. Removing it would change the video's topic. It merely appears.

Call to action

USopen.org/NYCtickets

On-screen text

998 999 1,000 New York, we're dropping 1,000 discounted tickets to the US Open tomorrow at 10:00 AM. $100 a pop, first come, first serve. Because tennis should be for everyone. USopen.org USopen.org/NYCtick USopen.org/NYCtickets

Transcript

998 999 999 998 999 1,000 New York, we're dropping 1,000 discounted tickets to the US Open tomorrow at 10:00 AM. $100 a pop, first come, first serve. Because tennis should be for everyone.