你好

@nycmayor

3.4M followers · usually 740.0K views a post

Views

16.2M

Likes

2.6M

Comments

32.6K

Shares

273.0K

SoundTikTok sound · original sound - nycmayor

Promoted product

The Theater Development Fund

Why it worked

The video leverages a popular cultural event (Broadway shows) and a government initiative to offer a desirable prize (free tickets and membership), creating a strong incentive for engagement and sharing.

Summary

The Mayor of New York City announces a giveaway of 2,000 Broadway tickets and a 2-month membership to The Theater Development Fund. Interested individuals are directed to visit a website on August 17th to learn how to enter the lottery.

Structure

1Introduction and greeting
2Announcement of Broadway ticket giveaway
3Information on how to enter the lottery
4Details about the Theater Development Fund membership
5Call to action and closing

Product placement

Original caption

演出现场见! on.nyc.gov/broadway

More from @nycmayor

Call to action

Visit on.nyc.gov/broadway to learn how to enter the lottery.

On-screen text

你好我的名字是Mayor Zohran Mamdani. 我不知道中文，可是我想试一下。纽约市政府将免费送出 2,000多张百老汇演出门票。请于8月17日前访问以下网站，了解如何参加抽签。您还可以免费获得The Theater Development Fund 为期2个月的会员资格，享受百老汇演出的折扣。演出现场见! on.nyc.gov/broadway

Transcript

你好我的名字是Mayor Zohran Mamdani. 我不知道中文，可是我想试一下。纽约市政府将免费送出 2,000多张百老汇演出门票。请于8月17日前访问以下网站，了解如何参加抽签。您还可以免费获得The Theater Development Fund 为期2个月的会员资格，享受百老汇演出的折扣。演出现场见!