New York.

@nycmayor

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SoundTikTok sound · original sound - nycmayor

Promoted product

Broadway tickets for high school students

Why it worked

The video leverages the aspirational nature of Broadway and the desire for accessible cultural experiences for young people. By featuring multiple recognizable figures from the theater world and clearly outlining the 'free' aspect of the giveaway, it creates a strong incentive for high school students to participate.

Summary

The Mayor's Office of New York City is partnering with TDF to give away over 2,000 free Broadway tickets to high school students through a lottery. The video features various actors and playwrights from different Broadway shows to promote this initiative.

Structure

1Introduction to the giveaway in NYC
2Explanation of the giveaway and its purpose
3Introduction of actors and shows
4Details about the lottery and dates
5

Original caption

People come to New York City from all over the world to experience Broadway. The kids who grow up here should be able to do the same. We're partnering with @tdfnyc to give away over 2,000 free Broadway tickets to NYC High School students through a free-to-enter lottery. Break a leg, high schoolers! Enter the lottery now at on.nyc.gov/broadway.

More from @nycmayor

Product placement

TDF (Theater Development Fund) - partners with the Mayor's Office to give away free Broadway tickets to high school students. It ACTS as a partner in a giveaway. Removing it would change the context of the giveaway. Corbin Bleu - an actor in "The Great Gatsby". He merely APPEARS. Removing him would not change what happens in the video. Shea Grant & Ayana Cymone - actors in "Stranger Things: The First Shadow". They merely APPEAR. Removing them would not change what happens in the video. Quiara Alegría Hudes - associated with "In The Heights". She is mentioned as a playwright. She merely APPEARS. Removing her would not change what happens in the video. Jocelyn Bioh - associated with "School Girls; Or, The African Mean Girls Play". She is mentioned as a playwright. She merely APPEARS. Removing her would not change what happens in the video. Isa Antonetti - an actor in "Buena Vista Social Club". She merely APPEARS. Removing her would not change what happens in the video. Miguel Gil - an actor in "The Lost Boys". He merely APPEARS. Removing him would not change what happens in the video. Christiani Pitts & Sam Tutty - actors in "Two Strangers (Carry a Cake Across New York)". They merely APPEAR. Removing them would not change what happens in the video. The Office of the Mayor (NYC) - a government office that is partnering with TDF to give away tickets. It ACTS as a partner in a giveaway. Removing it would change the context of the giveaway.

Call to action

Enter the lottery now at on.nyc.gov/broadway

On-screen text

New York. I wanted to film this video in front of a real red curtain, but, all we had is this green screen. Because I'm not on Broadway. I'm in the storage room of an office building on Murray Street and Broadway. That's okay, because the magic of live theater could never be captured on video anyway. It's something that must be experienced in person, and something that every New Yorker should be able to afford. That's why we're giving away more than 2,000 free Broadway tickets to high school students across the five boroughs. And I have a few friends with me right here in this room to help explain how it works. If you are a high school student in New York City, Corbin Bleu "The Great Gatsby" pay attention. the Mayor's Office is partnering with TDF Shea Grant & Ayana Cymone "Stranger Things: The First Shadow" to give away over 2,000 free Broadway tickets through a lottery that only you high schoolers can get in on. The lottery is completely free to enter. Plus, you automatically get two months Quiara Alegría Hudes "In The Heights" of discounted tickets to some of the best Broadway shows ever. Jocelyn Bioh "School Girls; Or, The African Mean Girls Play" The lottery opens at 10 a.m. Isa Antonetti "Buena Vista Social Club" on August 13th at on.nyc.gov/broadway Miguel Gil "The Lost Boys" and ends on August 17th at 10 a.m. Christiani Pitts & Sam Tutty "Two Strangers (Carry a Cake Across New York)" This isn't a green screen kids. This is live theater in the greatest city in the world.

Transcript

New York. I wanted to film this video in front of a real red curtain, but, all we had is this green screen. Because I'm not on Broadway. I'm in the storage room of an office building on Murray Street and Broadway. That's okay, because the magic of live theater could never be captured on video anyway. It's something that must be experienced in person, and something that every New Yorker should be able to afford. That's why we're giving away more than 2,000 free Broadway tickets to high school students across the five boroughs. And I have a few friends with me right here in this room to help explain how it works. If you are a high school student in New York City, Corbin Bleu "The Great Gatsby" pay attention. the Mayor's Office is partnering with TDF Shea Grant & Ayana Cymone "Stranger Things: The First Shadow" to give away over 2,000 free Broadway tickets through a lottery that only you high schoolers can get in on. The lottery is completely free to enter. Plus, you automatically get two months Quiara Alegría Hudes "In The Heights" of discounted tickets to some of the best Broadway shows ever. Jocelyn Bioh "School Girls; Or, The African Mean Girls Play" The lottery opens at 10 a.m. Isa Antonetti "Buena Vista Social Club" on August 13th at on.nyc.gov/broadway Miguel Gil "The Lost Boys" and ends on August 17th at 10 a.m. Christiani Pitts & Sam Tutty "Two Strangers (Carry a Cake Across New York)" This isn't a green screen kids. This is live theater in the greatest city in the world.