Why it worked
The video combines aspirational fitness content with a clear, actionable discount code for a popular activewear brand, appealing to viewers interested in both fitness and fashion.
Summary
The creator is performing lat pulldowns at the gym, wearing AYBL activewear. She promotes an ongoing sale for the brand, offering a discount code for additional savings.
Structure
- 1Creator performs lat pulldowns
- 2Creator shows off AYBL outfit
- 3Creator promotes AYBL sale with discount code
Product placement
AYBL: This is a clothing brand. The creator is wearing AYBL clothing and promotes a sale on their website. The clothing ACTS as apparel and is visible throughout the video. Removing it would change the visual context of the video. The brand name appears on the creator's bra and pants. The creator also mentions the brand name and a discount code for it. This is promotional.
DFYNE: This is a clothing brand. It appears in the creator's bio link. It merely APPEARS. Removing it would not change what happens in the video.
Oner Active: This is a clothing brand. It appears in the creator's bio link. It merely APPEARS. Removing it would not change what happens in the video.
Gymshark: This is a clothing brand. It appears in the creator's bio link. It merely APPEARS. Removing it would not change what happens in the video.