btw if you buy from costco or nestle just block me

The video taps into a highly debated and emotionally charged topic (boycotting brands, particularly Nestle) and frames it through a lens of privilege and nuance, which is likely to spark discussion and engagement. The creator's direct and somewhat confrontational opening also serves as a strong hook.

The creator discusses the privilege of boycotting brands, highlighting that while Nestle is a company that should be boycotted, it owns a vast number of other companies, making a complete boycott difficult, especially for those on a tight budget. The creator criticizes those who call others fat for not boycotting everything and emphasizes the importance of acknowledging nuance and privilege in these conversations.