If you're somebody who actually cares about the ongoing genocide in Palestine

@loucineh

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Why it worked

The video leverages high-emotion political discourse and a direct call to action, which encourages high engagement and sharing within activist communities.

Summary

The creator is calling for a boycott of Sadaf products due to their perceived support of the ongoing conflict in Palestine. She expresses strong personal distaste for the brand, labeling it as a top priority for consumer boycotts.

Structure

1Identify target audience
2Call for boycott of Sadaf
3Express personal embarrassment
4Criticize product quality
5Final condemnation

On-screen text

If you're somebody who actually cares about the ongoing genocide in Palestine saturf products should be No. 1 on your boycott list No. 1 like It's extremely mortifying embarrassing to pull out Sadaf products right now like that is that is embarrassing and on top of being like genocidal pickles they're not even good like I can't imagine offering someone up a Persian pickle if they've never tried it and then giving them Sadaf that is that is kesafat (gross) behaviour that's bikhod (useless)

Transcript

Original caption

#stitch with @Alix Traeger sadaf should be top of the boycot list #bds 🍉🍉🍉

More from @loucineh

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If you're somebody who actually cares about the ongoing genocide in Palestine, Sadaf products should be No. 1 on your boycott list. No. 1. Like, it's extremely mortifying and embarrassing to pull out Sadaf products right now. Like, that is embarrassing and on top of being like genocidal pickles, they're not even good. Like, I can't imagine offering someone up a Persian pickle if they've never tried it and then giving them Sadaf. That is kesafat (gross) behaviour, that's bikhod (useless).