it's officially fall

@arsenika

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SoundTikTok sound · august

Promoted product

Monin

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Why it worked

The video taps into the popular 'cozy fall aesthetic' trend, combining relatable morning routines with seasonal themes and visually appealing elements like candles and warm lighting. The use of a specific, recognizable product (Monin syrup) adds a tangible element to the aesthetic.

Summary

The video shows a cozy morning routine with a focus on making a fall-themed coffee drink. It transitions from waking up and making coffee to enjoying the drink in a relaxing home environment.

Structure

1Waking up and starting the day
2Making a fall-themed coffee
3Adding coffee syrup and toppings
4Enjoying the coffee in a cozy setting
5

Original caption

happy augtober to those that celebrate 🧸🍂🪵 #morningroutine #fallmorning #cozymorning #fallaesthetic @Victoria's Secret @At Home @hetras @Nespresso

More from @arsenika

Product placement

Victoria's Secret: APPEARS - a brand name on clothing, removing it would not change what happens in the video. At Home: APPEARS - a brand name on clothing, removing it would not change what happens in the video. hetras: APPEARS - a brand name on clothing, removing it would not change what happens in the video. Nespresso: ACTS - a coffee machine is used to make coffee, removing it would change what happens in the video. Monin: ACTS - a syrup is added to coffee, removing it would change what happens in the video. Nespresso: ACTS - coffee pods are used in the coffee machine, removing it would change what happens in the video.