Why it worked
The video taps into the popular 'cozy morning routine' aesthetic, showcasing relatable self-care activities and a satisfying coffee-making process. The use of aesthetically pleasing products and a calm atmosphere creates aspirational content that resonates with viewers seeking relaxation and inspiration.
Summary
The video shows a creator's morning routine, starting with making the bed and then moving to skincare and making coffee. The creator applies eye patches and serum, then uses a Ninja coffee machine to make an iced latte, finishing with whipped cream.
Product placement
Caudalie (skincare product, acts, removing it would change the video)
Hero Cosmetics (eye patches, acts, removing it would change the video)
Dr.Althea (skincare product, acts, removing it would change the video)
Ninja Kitchen (coffee machine, acts, removing it would change the video)
SKIMS (clothing, appears, removing it would not change the video)
lolablankets (blankets, appears, removing it would not change the video)