cozy autumn morning 🍁🪵🧸

@arsenika

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SoundTikTok sound · 'Tis Autumn

Promoted product

Tatcha

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Why it worked

The video taps into the popular 'cozy aesthetic' trend, particularly for autumn, by showcasing a relatable and aspirational morning routine. The use of popular beauty brands like Tatcha and Rodan and Fields also appeals to a wide audience interested in self-care.

Summary

The video showcases a cozy autumn morning routine, starting with waking up and making coffee, then transitioning to skincare and finally relaxing on the couch. The creator uses products from Tatcha and Rodan and Fields as part of her morning routine.

Structure

1Waking up and making the bed
2Preparing coffee
3Applying skincare
4

Original caption

let’s pretend it’s a cozy autumn day 🍁🪵🧸 #morningroutine #cozymorning #fallmorning #autumnaesthetic @Victoria's Secret @Tatcha @Rodan and Fields

More from @arsenika

Product placement

Victoria's Secret: APPEARS - a brand name on clothing. Removing it would not change what happens in the video. Tatcha: ACTS - a brand name on a product that is used. Removing it would change what happens in the video. Rodan and Fields: ACTS - a brand name on a product that is used. Removing it would change what happens in the video.

On-screen text

cozy autumn morning 🍁🪵🧸

Transcript

let’s pretend it’s a cozy autumn day 🍁🪵🧸 #morningroutine #cozymorning #fallmorning #autumnaesthetic @Victoria's Secret @Tatcha @Rodan and Fields the trees say they're tired they've born too much fruit all the way there's no dispute fin the birds got to