stormy self care night

@arsenika

267.9K followers · usually 27.2K views a post

Views

167.2K

Likes

27.0K

Comments

96

Shares

332

SoundTikTok sound · original sound - song_lyrics207

Promoted product

Kiehl's Since 1851

2 videos2 creators

Why it worked

The video taps into the popular 'cozy aesthetic' trend, combining relatable self-care activities with visually pleasing elements like soft lighting and comfortable attire. The use of multiple popular brands also likely contributed to its reach.

Summary

The video showcases a cozy self-care routine on a stormy night, featuring skincare products, a warm drink, and relaxing by watching Netflix. The creator prepares a bath with a bath bomb and body wash, applies serum and face mask, makes tea, and settles in to watch a show.

Structure

1Preparing for a self-care night
2Skincare routine
3Making a warm drink
4Relaxing with Netflix
5

Original caption

love a stormy night in 🌧️🧸 #nightroutine #selfcarenight #SelfCare #aestheticroutine #NightIn @Kiehl's Since 1851 @MILK BAR @Oner Active @Caudalie @Summer Fridays @haruharu wonder @Netflix @eskiin @Anthropologie

More from @arsenika

Product placement

Kiehl's Since 1851 (body wash, ACTS, removing it would change what happens in the video), MILK BAR (cookies, APPEARS, removing it would not change what happens in the video), Oner Active (pajamas, APPEARS, removing it would not change what happens in the video), Caudalie (serum, ACTS, removing it would change what happens in the video), Summer Fridays (face mask, ACTS, removing it would change what happens in the video), haruharu wonder (appears to be a toner or essence, ACTS, removing it would change what happens in the video), Netflix (streaming service, APPEARS, removing it would not change what happens in the video), eskiin (appears to be a skincare product, ACTS, removing it would change what happens in the video), Anthropologie (home goods, APPEARS, removing it would not change what happens in the video)

On-screen text

stormy self care night

Transcript

I was a liar, I gave into the fire. I know I should have bought it, but I bought it. And I know that I felt it. I know that I felt it. I should have done you better, because you don't want to lie. And I know, I know that you got everything but I got nothing here.