Why it worked
The video taps into the popular 'cozy aesthetic' trend, combining relatable self-care activities with visually pleasing elements like soft lighting and comfortable attire. The use of multiple popular brands also likely contributed to its reach.
Summary
The video showcases a cozy self-care routine on a stormy night, featuring skincare products, a warm drink, and relaxing by watching Netflix. The creator prepares a bath with a bath bomb and body wash, applies serum and face mask, makes tea, and settles in to watch a show.
Product placement
Kiehl's Since 1851 (body wash, ACTS, removing it would change what happens in the video), MILK BAR (cookies, APPEARS, removing it would not change what happens in the video), Oner Active (pajamas, APPEARS, removing it would not change what happens in the video), Caudalie (serum, ACTS, removing it would change what happens in the video), Summer Fridays (face mask, ACTS, removing it would change what happens in the video), haruharu wonder (appears to be a toner or essence, ACTS, removing it would change what happens in the video), Netflix (streaming service, APPEARS, removing it would not change what happens in the video), eskiin (appears to be a skincare product, ACTS, removing it would change what happens in the video), Anthropologie (home goods, APPEARS, removing it would not change what happens in the video)