Promoted product
hair coloring service
Why it worked
The video effectively showcases a dramatic hair transformation with a popular "creamsicle" color trend, using clear visual steps and a satisfying before-and-after reveal. The use of specific, recognizable hair product brands also appeals to a targeted audience interested in hair coloring techniques.
Summary
A hairstylist transforms a client's hair from faded blue to a vibrant creamsicle orange using a multi-step coloring process. The video details the application of lightener, color, and toner, showcasing the final stunning result.
Structure
- 1Client shows inspiration photo for "Creamsicle" hair.
- 2Stylist begins the lightening process on the client's blue-green hair.
- 3Hair is rinsed, towel-dried, and toned with Pulp Riot Blank Canvas and Redken Shades EQ.
- 4The hair is further toned with Pulp Riot Rose Gold.
- 5The final result is revealed: a vibrant creamsicle orange and pink blend.
- 6Call to action to follow for more hair transformation videos.
Product placement
Divinity Beauty Lounge (ACTS - it is the name of the salon where the service is performed, and removing it would change the context of the video, but it does not ACT in the sense of performing a function or generating a result) | BlondMe (ACTS - it is a hair lightening product used in the process, and removing it would change the outcome of the video) | Schwarzkopf Vario (ACTS - it is a hair lightening product used in the process, and removing it would change the outcome of the video) | Pulp Riot Blank Canvas (ACTS - it is a hair color product used in the process, and removing it would change the outcome of the video) | Redken Shades EQ Pastel Pink (ACTS - it is a hair color product used in the process, and removing it would change the outcome of the video) | Pulp Riot Rose Gold (ACTS - it is a hair color product used in the process, and removing it would change the outcome of the video)
Original caption
Faded blue ➡️ Creamsicle Orange Here are the steps: 1. Lightened the roots first using BlondMe + 20 volume, leaving 1/2 inch from scalp. 2. Applied Schwarzkopf Vario + 20 volume to the scalp after 15 minutes to finish lifting everything evenly. 3. Rinsed, towel dried, and applied Pulp Riot Blank Canvas to soften the remaining blue into a pale green. 4. Applied Redken Shades EQ Pastel Pink to neutralize the green and create a more even canvas. 5. Toned the money piece with Pulp Riot Rose Gold + a touch of Icy to cancel the last bit of green. 6. Vivid formulation: Pulp Riot Nuclear + Fireball, with Nuclear in a separate bowl for depth and dimension. 7. Processed, rinsed, blow dried #gilberthairstylist #divinitybeautylounge #chandlerhairstylist #azhairstylist #foryoupage