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14.8Talking HeadHow-To hookB2B
Hook
One of the best ways to make more money in your career
@courtney..johnson
311.0K followers · usually 2.5K views a post
Views
36.4K
Likes
2.9K
Comments
54
Shares
578
Why it worked
The video likely resonated due to its provocative and humorous take on career advancement, using 'gaslighting' as a hook to discuss common personal branding strategies in a relatable and entertaining way.
Summary
The video outlines a humorous, albeit cynical, strategy for appearing as a thought leader to advance one's career. It suggests leveraging photos from conferences, appearing on obscure podcasts, using press-opportunity tools, charging for consultations, and creating digital products, all while maintaining a consistent presence on LinkedIn.
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Transcript, structure and on-screen text
6 beats, a 284-word transcript and 15 lines of on-screen text — the parts you need to write your own version.
Original caption
How to gaslight people into seeing you as a #thoughtleader !! #career #careertips #careercheatcodes
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