why I stopped sharing my income recap videos

@meglovesdata

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Why it worked

The video resonates by addressing a common struggle among content creators: the pressure of financial comparison and the mental toll of constantly tracking income. The creator's vulnerability and relatable reasons for stopping provide a sense of shared experience and validation.

Summary

The creator explains why she stopped sharing income recap videos. The primary reasons were the negative impact on her mental health due to unhealthy comparison with other creators and setting arbitrary financial goals for herself, and a perceived decrease in brand deals because her brand might have seemed too transactional. She also found that tracking income was stressful and decided to stop for her well-being.

Structure

1Introduction to stopping income recaps
2Reason 1: Unhealthy comparison with other creators
3Reason 2: Setting arbitrary financial goals and self-criticism
4Reason 3: Perceived decrease in brand deals and transactional brand image
5Conclusion: Prioritizing mental health over tracking income

On-screen text

why I stopped sharing my income recap videos my recap not stopped financial transparency but were tanking my mental health back February posted millionaire did planned whole down everything by came absolutely dreading up #1 Unhealthy Comparison as creators recap kept monthly and idea arbitrary $1,000,000 the anything $83,000 $83,000 a month is the I meet business guess January that not as compared but compared and expectation myself also these videos backed anything think a decrease deals because think brand too like would taking just this million that so stopped my watching income and stopped income because brain at not tracking things the know being schedule only stopped think value and transparency such beginning making was me focus on the wrong things optimize in my business same watching income it to

Original caption

This is how much I made in July as a content creator...jk I stopped filming these income recaps a few months ago and here's why. What are your thoughts on income recap videos? 🤔

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Transcript

This is why I stopped sharing my income recap videos. Not because I stopped believing in financial transparency, but because these videos were literally tanking my mental health. Back in January, I posted a "LinkedIn Millionaire" video. They did pretty well. I planned out to be a whole series, nail down the branding for it and everything. But by the time March came around, I was absolutely dreading keeping up with this series. One, because as more and more creators started posting their own income recaps, I kept comparing my monthly numbers to theirs, and two, because I thought it was a good idea to set this arbitrary number of $1 million by the end of the year. If I made anything less than $83,000 a month, which is objectively a lot, I admit, I ended up telling myself that I wasn't going to meet that big goal and my business was failing. Guess what? Both January and February, I did not make that much. So I was not only viewing myself as a failure compared to others, but also compared to myself and this lofty arbitrary expectation that I had set for myself. And third reason also that I stopped these income recap videos, and this is not backed by evidence or anything, but I do think that there was a slight decrease in the number of brand deals that came to me because I think this series made my brand seem like too like transactional. Like maybe to brands, it would seem like I was only taking just this, this $1 million goal that I had put up there. And so I stopped publicly sharing my income, I stopped watching others' income recap videos, and in fact, I just stopped tracking my income altogether because my type B brain is really good at not tracking things that stress me out. And then guess what? By the end of June, you know, being ahead of schedule, only stopped because I stopped tracking. I do think value and transparency, such beginning, making them was super motivating me, but it caused me to focus on the wrong things in my business. If you feel the same way, watching or making income recap videos, it is completely okay to not