Why it worked
The creator uses a common joke format to grab attention, then pivots to a personal plea for financial assistance, which can be effective for eliciting donations.
Summary
The creator tells a joke about a fish blushing because it saw the ocean's bottom. They then explain they are struggling financially and need donations to pay their mortgage, providing their payment handles.
Structure
- 1Joke setup
- 2Joke punchline
- 3Plea for help
- 4Explanation of financial need
- 5Payment information
- 6Thank you and sign-off
Call to action
I need direct support in order to make ends meet today. I'm 'thiiirdperson' with three i's at Cash App, Ko-Fi, Venmo, and Paypal. I need about $30 about 30 times to be able to pay this mortgage, and any amount that you could send would be very helpful toward that.
On-screen text
Why did the fish blush?
Because it saw the ocean's bottom!
Please don't scroll away.
My family needs your help.
I'm a little late on paying the mortgage for August.
Trying to get a mortgage payment together.
My job doesn't pay until next month,
so I'm broke and I'm a little worried about it.
I need direct support in order to make ends meet today.
I'm 'thiiirdperson' with three i's at Cash App, Ko-Fi, Venmo, and Paypal.
I need about $30 about 30 times to be able to pay this mortgage,
and any amount that you could send would be very helpful toward that.
Thank you so much for watching this video and have a great day.
Cheers!