Why it worked
The video uses a common joke format to grab attention, then pivots to a personal and relatable plea for help, which can resonate with viewers and encourage engagement.
Summary
The creator shares a joke about different religious groups and then makes a plea for financial help due to needing to buy groceries and pay an overdue electric bill. They provide their payment information and express gratitude for any support received.
Structure
- 1Religious joke setup
- 2Request for help due to financial hardship
- 3Explanation of needs (groceries, electricity)
- 4Call for donations via payment apps
- 5Expression of gratitude
Call to action
Please don't scroll away. My family needs your help. We need to buy groceries this week and I have a late electric bill that's threatening to shut off and I really can't afford to go without AC next week. I'm thiiirdperson with three i's at Cash App, Ko-Fi, Venmo, and Paypal, and I'm relying on direct support while I look for a job. If you can support I would be so grateful. If not, that's fine too. Thanks for laughing and keep on scrolling!
On-screen text
Atheists don't recognize
god as the Creator,
Jews don't recognize
Jesus as the Saviour,
and Baptists don't
recognize each other in
the liquor store.
Please don't scroll away.
My family needs your help.
We need to buy groceries
this week
and I have a late electric
bill that's threatening to
shut off
and I really can't afford to
go without AC next week.
I'm thiiirdperson with
three i's at Cash App, Ko-
Fi, Venmo, and Paypal,
and I'm relying on direct
support while I look for a
job.
If you can support I would
be so grateful.
If not, that's fine too.
Thanks for laughing and
keep on scrolling!