@thiiirdperson — 286x breakout

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What do you call a deer with no eyes?

@thiiirdperson

342.9K followers · usually 11.3K views a post

Views

3.2M

Likes

734.2K

Comments

38.1K

148.9K

Why it worked

The creator uses a common TikTok trend of telling jokes to hook the viewer, then pivots to a personal plea for financial assistance. This combination of humor and vulnerability can be very effective in eliciting donations.

Summary

The creator tells a series of jokes about a deer. They then explain that they are in a difficult financial situation due to a new job that hasn't paid them yet and are asking for donations to help pay an electric bill.

Structure

1Tells a joke about a deer with no eyes
2Tells a joke about a deer with no eyes and no legs
3Asks for help due to financial hardship
4Explains the need for funds to pay an electric bill
5Lists payment methods and asks for donations
6Thanks viewers

Call to action

Anything that you could send would be a huge help for me this weekend because it might help me to get this bill paid on time so that nothing gets shut off.

On-screen text

What do you call a deer with no eyes? No eye deer. What do you call a deer with no eyes and no legs? *Still* no eye deer. Please don't scroll. My family needs your help. Bills are stacking up. I have a late electric bill that needs to get paid soon. It's $400 and I don't have the money for it because my new job doesn't pay for a couple weeks. I need direct support to make ends meet and feed my family and make sure that the lights stay on. I'm thiiirdperson with three i's at Cash App, Ko-Fi, Venmo, and Paypal. Anything that you could send would be a huge help for me this weekend because it might help me to get this bill paid on time so that nothing gets shut off. Thanks so much for watching this video and have a great day!

Original caption

this one is near and deer to my heart