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44.0Talking HeadDirect Question hookCreator Economy
Hook
What's brown and smells?
@thiiirdperson
342.9K followers · usually 11.3K views a post
Views
327.1K
Likes
65.0K
Comments
5.0K
Shares
13.2K
Why it worked
The video likely resonated with viewers due to its direct and vulnerable appeal for help, combined with a relatable human experience of financial struggle. The creator's use of humor at the beginning may have also disarmed viewers and made them more receptive to the subsequent plea.
Summary
The creator tells a joke and then explains that they are struggling financially and need donations to buy groceries for their family. They provide their Cash App, Ko-fi, Venmo, and PayPal information for those who wish to help.
Structure
- 1Tells a joke
- 2Explains financial hardship
- 3Requests donations for groceries
- 4Provides payment information
- 5Thanks viewers
Call to action
I need direct support in order to make ends meet. I need about $200 so I can buy groceries for my family. I'm thiiirdperson with three i's at Cash app, Ko fi, Venmo, and Paypal. Any amount that you could send would help my family be able to eat.
On-screen text
What's brown and smells?
My nose.
Hey, don't scroll.
My family needs your help.
We need to buy groceries, and I don't have money for groceries.
My job doesn't pay until next month,
so I'm working, but I'm broke.
I need direct support in order to make ends meet.
I need about $200 so I can buy groceries for my family.
I'm thiiirdperson with three i's at Cash app, Ko fi, Venmo, and Paypal.
Any amount that you could send would help my family be able to eat.
Thanks so much.
Original caption
brown joke
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