same person. different choice.

@freya.loren

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SoundTikTok sound · MONTAGEM DAUNTLESS (Slowed)

Promoted product

YSL Beauty Cushion foundation

Why it worked

The video effectively uses a relatable "day in the life" format with a clear contrast between two choices, appealing to viewers who aspire to a more active and nature-connected lifestyle. The inclusion of numerous beauty and fashion products subtly integrated into the narrative makes it aspirational and visually engaging.

Summary

The video contrasts two different choices for the same person, showing one option as staying in bed and the other as engaging in outdoor activities like reading, writing, and interacting with nature. It highlights a shift from a passive morning routine to an active, nature-focused day.

Structure

1Waking up in bed
2Choosing an outfit
3Packing a bag
4Going outdoors
5

Original caption

There is so much more to summer than scrolling 📚🌳 🐑 #study #stem #makeup #skin #fragrance Jumper @Lacoste Spray spf @La Roche-Posay Stick spf @CeraVeUKI Jewllery @Swarovski Concealer @Clinique UK Cushion foundation @YSL Beauty Foundation balm @L'Oréal Paris UK Mascara @MarcJacobsBeauty Soft peel @takami_sg Bag @ the_happy.loom Elixir @BOSS Red bloom @Armani beauty

More from @freya.loren

Product placement

YSL Beauty Cushion foundation: it is applied to the face. Removing it would change the makeup application shown. La Roche-Posay Spray spf: it is sprayed onto the face. Removing it would change the skincare routine shown. CeraVeUKI Stick spf: it is applied to the face. Removing it would change the skincare routine shown. Clinique UK Concealer: it is applied to the face. Removing it would change the makeup application shown. L'Oréal Paris UK Foundation balm: it is applied to the face. Removing it would change the makeup application shown. MarcJacobsBeauty Mascara: it is applied to the eyes. Removing it would change the makeup application shown. Swarovski Jewllery: it is worn on the wrist and neck. Removing it would change the appearance of the person. BOSS Elixir: it is sprayed onto the neck. Removing it would change the routine shown. Armani beauty Red bloom: it is sprayed onto the neck. Removing it would change the routine shown. Lacoste Jumper: it is worn by the person. Removing it would change the appearance of the person. the_happy.loom Bag: it is used to carry items. Removing it would change the scene where items are packed. TAKAMI Soft peel: it is applied to the face. Removing it would change the skincare routine shown.