Promoted product
Starbucks drink
Why it worked
The video taps into the trend of "secret menu" or highly customized drinks, appealing to viewers' curiosity about indulgent and over-the-top creations. The visual layering and the shocking calorie count create a "wow" factor that drives engagement.
Summary
The video shows the creation of a highly customized and calorie-dense Starbucks drink. It details the layering of whipped cream, cold foam, caramel drizzle, brown sugar syrup, honey syrup, and multiple espresso shots, culminating in a final drink with extra whipped cream and caramel drizzle.
Structure
- 1Showing the finished drink
- 2Layering ingredients (whipped cream, cold foam, caramel, syrups)
- 3Adding espresso shots
- 4Adding cold foam and toppings
- 5Showing the final drink with calorie/sugar count
Product placement
Starbucks (appears): The Starbucks logo is visible on the cup and throughout the store. Removing it would not change what happens in the video. Starbucks (acts): The espresso machine is used to make the drink, and the Starbucks cup is the vessel for the drink. Removing it would change what happens in the video.
On-screen text
Day 100 something
Whipped cream on bottom
Cold foammm on bottom
Xxxxtraaaa caramel drizzle
15 pumps of brown sugar
10 pumps of honey
10 shots
Queuinggggg
Yummmmayyy
More drizzle around the cup
Cold foammmm
Pouurrrr
More whippp
More caramel obviii
All doneeee
Roughly 1400 calories and 180 grams of sugar