every

@ddaan.ct

154.4K followers · usually 6.0K views a post

Views

11.1M

Likes

131.1K

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SoundTikTok sound · original sound - ddaan.ct

View velocity

+10.7M views over 23.3d · ~458.5K/day · 4 observations

Promoted product

Invictus EDT

Why it worked

The video effectively integrates a product into a relatable lifestyle narrative, showcasing how the fragrance contributes to the creator's personal confidence and routine, making it feel aspirational rather than overtly promotional.

Summary

The video follows a man's morning routine, emphasizing how starting the day with exercise and using Invictus EDT by Rabanne helps him feel confident and energized. It highlights the fragrance's scent profile and its role in preparing him for the day ahead, whether it's a run or a workout.

Structure

1Waking up and starting the day
2Morning exercise routine
3Applying Invictus EDT
4Showering and feeling refreshed
5Preparing for the day's challenges

Product placement

Original caption

#ad The way you start your morning sets the tone for everything that follows. I choose Invictus EDT by @rabanne for a fresh, sport-centred fragrance that fits my active lifestyle. #invictusbyrabanne #rabanneparfums

More from @ddaan.ct

On-screen text

every every morning starts I get every morning starts the same I get up early put on and prepare myself for the and prepare myself for the day ahead because for me confidence isn't something you it's something you create through your routine that's why this has part of my routine Invictus Eau de gives me that energized before I had the citrus notes wakes you while the woody gives it a powerful finish whether it's a morning or a or a tough workout show up show up with confidence push my limits push my limits and enjoy the process because because every day is another to earn your own victory

Transcript

Every morning starts Every morning starts the same I get up early put on and prepare myself for the and prepare myself for the day ahead because for me confidence isn't something you it's something you create through your routine that's why this has part of my routine Invictus Eau de gives me that energized before I had the citrus notes wakes you while the woody gives it a powerful finish whether it's a morning or a or a tough workout show up show up with confidence push my limits push my limits and enjoy the process because because every day is another to earn your own victory