@milesformasion — 10x breakout

Loading video…

How do you feel now that the 30 days are over?

@milesformasion

109.9K followers · usually 121.4K views a post

Views

1.1M

Likes

192.0K

Comments

3.1K

5.1K

Promoted product

JustGivinghttps://www.justgiving.com/crowdfunding/milesformasion?utm_medium=CF&utm_source=CL ↗

Why it worked

The video leverages the emotional impact of a child's dedication to a cause and the success of a fundraising effort. The creator's genuine pride and the child's overwhelming emotion create a powerful narrative that resonates with viewers, encouraging engagement and support.

Summary

A young boy named Oscar expresses his sadness that his 30-day, 30-mile running challenge for his friend Masion is over, despite exceeding his fundraising goal significantly. He is overwhelmed with emotion and gratitude for the support received.

Structure

1Oscar reflects on completing his 30-day running challenge.
2He expresses sadness that the challenge is over, wanting to continue.
3He is shown the fundraising total, exceeding the goal.
4Oscar is overcome with emotion and gratitude.
5He thanks everyone for their support and encourages them to follow his future journey.

Product placement

JustGiving: it is a platform for fundraising and crowdfunding. It ACTS as the platform where the money is raised and displayed. Removing it would change what happens in the video because the entire context of the fundraising is shown on this platform.

Original caption

30 days. 30 miles. One little boy with the biggest heart, all for his friend, Masion. ❤️ Today, Oscar watched the total reach £63,467, and he was completely speechless. When I asked him how he felt now that the challenge was over, he said, “I’m sad because he wants to do more.” Then he smiled and said, “I’m not done here.” Every single mile was for Masion. Every blister, every early morning, every tear, every finish line… all because Oscar wanted Masion to know he was never fighting alone. We don’t know what the future holds, but we do know this: because of one little boy’s love for his friend, thousands of people now know Masion’s name, have prayed for him, supported him, and stood beside him and his family. £63,467 is an unbelievable amount of money, but the greatest thing to come from these 30 days has been the kindness. The love. The hope. A community that wrapped its arms around Masion and reminded his family they are not alone. Thank you to every single person who donated, shared, ran with us, sent messages, or simply believed in Oscar’s mission. You have all been part of something truly special. The 30 days may be over… but Oscar’s kindness isn’t. And neither is his determination to keep doing all he can for Masion ❤️ This is just the start ✨ #MilesForMasion #TeamMasion @milanastudios