Customer wanted a 2023 RX 350

@the.300.club

5.7K followers · usually 6.0K views a post

Views

21.6K

Likes

490

Comments

38

Shares

34

SoundTikTok sound · original sound - the.300.club

Promoted product

Lexus RX 350

2 videos2 creators

Why it worked

The video resonated because it presented a realistic and relatable scenario in car sales, offering practical advice rather than a hard sell, which builds trust and positions the creator as knowledgeable.

Summary

A car salesman recounts a situation where a customer wanted to trade in a 2020 Dodge Challenger with significant negative equity for a new Lexus RX 350. The salesman provided honest advice, suggesting the customer pay down the loan and return in 12-18 months when equity would improve.

Structure

1Customer wants a new Lexus RX 350
2Customer arrives in a 2020 Dodge Challenger
3Challenger has high mileage, damage, and significant negative equity
4Salesman provides honest advice to wait and pay down the loan

Original caption

Customer pulled up in a 2020 Dodge Challenger wanting a 2023 RX 350. Owed $37K on a trade worth $11K. Gave her real advice — come back in 12 to 18 months. 🔥 #the300club #carsales #carbusiness #lexus #dealership

More from @the.300.club

Product placement

Lexus RX 350: A luxury SUV that the customer wanted to purchase. It ACTS as the desired product, and its purchase is the goal of the interaction. Removing it would change the entire premise of the video. Dodge Challenger: A car that the customer used as a trade-in. It ACTS as the customer's current vehicle, and its trade-in value is central to the story. Removing it would change the context of the financial situation. The 300 Club: Appears as a hashtag and creator handle. It is the creator's brand, and its presence is incidental to the story being told, though it serves to identify the creator. Removing it would not change the narrative of the customer interaction.

Call to action

Come back in 12-18 months

On-screen text

Customer wanted a 2023 RX 350 Pulled up in a 2020 Dodge Challenger Trade worth $11k...owed $37k 💀 Come back in 12-18 months 🔥

Transcript

So I just had a customer wanted a 2023 RX 350 for 30k. Let me let you know how that went. She pulls up in the 2020 Dodge Challenger. Smart. She wants to throw appraisal first. 150k miles, body damage, owes $37,000. Vehicles worth $11,000. She wasn't happy. Man, Challengers don't hold value at 150k miles, 26,000 upside down. The math just wasn't mathing. I had to let her know, stop putting miles on it, make payments, 12 to 18 months, the equity improves. Then come and see me for that RX. I had to give her real advice. Not every deal closes today, but the right ones always come back. Follow the 300 club, we see a lot on the lot.