Day 153

@mikeycaloca

1.2M followers · usually 44.0K views a post

Views

237.8K

Likes

21.1K

Comments

5.5K

Shares

6.8K

SoundTikTok sound · original sound - mikeycaloca

Promoted product

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Why it worked

The video leverages a relatable goal (saving for a first home) and gamifies the process by converting social media engagement into tangible savings. This creates a strong incentive for viewers to interact, boosting reach and watch time.

Summary

The creator is documenting their journey to save for their first home, showing their progress and how they are using engagement metrics to help them save. They also ask viewers about their car payments to encourage interaction.

Structure

1Day 153 of saving for first home
229 days away from moving
3Goal is $200k, currently have $149,050
4Engagement metrics translate to savings
5Today's savings: $2,165
6Asking for car payment in comments

Product placement

The Home Depot: ACTS - boxes are shown and mentioned as part of the moving process. Removing them would change the context of the video. Eggo Zero Blueberry Waffles: ACTS - waffles are shown and eaten, and the box is shown. Removing them would change the visual content of the video.

Original caption

Day 153!! Baby stepping 🤭 #savingmoney #apartment #firsthouse #homeowner #buildingcommunity

More from @mikeycaloca

Call to action

Comment your car payment and I'll give you my waffles.

On-screen text

Day 153 of saving for my first home DAY 153 OF SAVING UP FOR MY FIRST HOME 153 saving single first officially 29 Days moving house money this now THE GOAL $200k month is have far new engagement save house my the for video lot which Engagement 6,784 Comments 5,856 Shares 5,576 Most Liked 1,023 New Follows right list for followers are looking Mwah money today 2,100 $65 savings somewhere can out up engagement cash question asked what payment is payment that but comments do waffles I'll one see

Transcript

Day 153 of saving for my first home Day 153 of saving up for my first home saving single first officially 29 Days moving house money this now THE GOAL $200k month is have far new engagement save house my the for video lot which Engagement 6,784 Comments 5,856 Shares 5,576 Most Liked 1,023 New Follows right list for followers are looking Mwah money today 2,100 $65 savings somewhere can out up engagement cash question asked what payment is payment that but comments do waffles I'll one see