Have you been thinking about restock your beauty favorites?

The video leverages a timely and popular sale at a well-known beauty retailer (Ulta) to promote a curated selection of desirable products. The creator's personal recommendations and the clear call to action via LTK make it easy for viewers to discover and purchase the featured items.

The creator shares a sale at Ulta Beauty offering 20% off select products from August 2nd to August 8th. She highlights several makeup items from MAC, Anastasia Beverly Hills, and Benefit Cosmetics that she recommends checking out during the sale, with all items linked in her LTK.

Ulta Beauty (ACTS - retailer where products are sold, removing it would change where the products are purchased); MAC Studio Fix Fluid (ACTS - foundation, visible on screen and discussed as a product to buy, removing it would change the video content); Anastasia Beverly Hills Beauty Balm Serum Boosted Skin Tint (ACTS - skin tint, visible on screen and discussed as a product to buy, removing it would change the video content); Benefit Cosmetics Silky Soft Powder Blush (ACTS - blush, visible on screen and discussed as a product to buy, removing it would change the video content); Benefit Cosmetics Mocha Matte Powder Bronzer (ACTS - bronzer, visible on screen and discussed as a product to buy, removing it would change the video content); Benefit Cosmetics Brow Haul of False Brow Pencil & Gel Value Set (ACTS - brow pencil and gel set, visible on screen and discussed as a product to buy, removing it would change the video content)