Hiding money from my friend

@drsquatch

1.7M followers · usually 57.0K views a post

Views

537.8K

Likes

13.3K

Comments

231

Shares

271

SoundTikTok sound · original sound - arcn.cc

View velocity

+67.1K views over 15.3d · ~4.4K/day · 5 observations

Promoted product

Dr. Squatch soap

Dr. Squatch makes natural soap, deodorant, hair care & cologne built for men who want to ditch the drugstore junk. Handmade cold process bar soap in man...

2 videos

Why it worked

The video uses a relatable and humorous scenario (hiding money) combined with a popular product (Dr. Squatch soap) in an unexpected way, creating a "satisfying" and shareable moment.

Summary

The video shows a person hiding a $100 bill inside a bar of Dr. Squatch soap in a shower niche. The caption indicates the money is being hidden from a friend who "doesn't take showers."

Structure

1Show money
2Fold money
3Prepare soap
4Hide money in soap
5

Original caption

Bro is NEVER going to find this 🧠 #drsquatch #money #friend #shower #hiding

More from @drsquatch

Product placement

Dr. Squatch soap (appears, acts): The video shows two bottles of Dr. Squatch soap and a bar of Dr. Squatch soap. The bar of soap is used to hide money. Removing it would change what happens in the video. The bottles are incidental.