THE WEATHER DROPPED BELOW 70°. SO OBVIOUSLY MY SHOWER NEEDED A SEASONAL RESET.

@hip2save

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Promoted product

Dove

Skin, Hair, & Body Care for Authentic Beauty

19 videos14 creators

Why it worked

The video leverages a relatable 'seasonal reset' trend to naturally integrate a product haul and restock, making the promotion feel like helpful lifestyle content rather than a traditional ad.

Summary

The creator performs a bathroom restock and shower refresh using various Dove products to prepare for colder weather. The video concludes by highlighting a promotional discount available for these products at major retailers.

Structure

1Introduction of the seasonal shower reset concept
2Display of various Dove body care products
3Demonstration of organizing the products in the shower niche
4Call to action regarding digital coupons for the products

Product placement

Original caption

The temperature dropped, so naturally my shower needed a whole seasonal makeover. 🤭🚿🧴 Cozy vibes, fresh towels, and a little Dove upgrade? Yes, please! 🫧🤍 Best of all? You can score $2 off Dove and Dove Men+Care right now with digital coupons at Kroger, Albertson’s, ShopRite & more! #dove #restockwithme