I'm so excited to introduce

@soshebeauty

36.6K followers · usually 3.4K views a post

Views

31.5K

Likes

944

Comments

65

Shares

25

Promoted product

SOSHE Beauty Ectoin Multi-Use Concealer

Why it worked

The video effectively highlights the product's dual functionality as both a concealer and a skin tint, appealing to a broad audience seeking versatile makeup. The emphasis on skincare benefits and natural-looking finish, combined with the creator's genuine enthusiasm, creates a compelling native promotion.

Summary

The creator introduces the new SOSHE Beauty Ectoin Multi-Use Concealer, highlighting its hydrating and skin-benefiting ingredients like Ectoin, polyglutamic acid, and Kakadu plum extract. The video explains its versatility as a concealer or skin tint with buildable coverage and a satin finish, available in 19 shades.

Free account

Transcript, structure and on-screen text

5 beats, a 236-word transcript and 7 lines of on-screen text — the parts you need to write your own version.

Create a free account to see the full breakdown

Original caption

Introducing NEW! Ectoin Multi-Use Concealer, a formula that does it all. It's a hydrating, serum-infused skin tint concealer that brightens, evens, and conceals with lightweight, buildable coverage🤍 #ulta #concealer #ultabeauty #newmakeup #soshe