Ariana Grande, bring these

@claysanatomy101

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Midnight Shadows Metallic Gel Eyeshadows

Why it worked

The video taps into nostalgia for a discontinued product and the anticipation of new releases, leveraging the popularity of Ariana Grande and her beauty brand. The creator's personal connection and demonstration of the product's unique qualities likely resonated with viewers interested in makeup trends and brand history.

Summary

This video discusses R.E.M. Beauty's discontinued Midnight Shadows Metallic Gel Eyeshadow pots, comparing them to current offerings and speculating about potential new releases. The creator applies one of the shades and expresses a desire for the brand to bring back this unique product line.

Structure

1Introduction of R.E.M. Beauty's teased unreleased eyeshadow and comparison to past products
2Showcasing the Midnight Shadows Metallic Gel Eyeshadow pots and their features
3Discussing the discontinuation of the gel eyeshadows and the brand's shift in product strategy
4Applying the gel eyeshadow and expressing appreciation for its unique qualities
5Speculating on future R.E.M. Beauty releases and a desire for the gel eyeshadows to return

Product placement

The video features R.E.M. Beauty's Midnight Shadows Metallic Gel Eyeshadow pots, showing swatches and application. It also references other R.E.M. Beauty products like plumping lip glosses and palettes.

Original caption

Ariana Grande and R.E.M. Beauty have been teasing an unreleased eyeshadow on the Eternal Sunshine Tour, and it reminded me of one of the brand’s most forgotten products: the Midnight Shadows Metallic Gel Eyeshadows. Could R.E.M. revisit this category, or is something completely new on the way? Let’s take a look at the history of these discontinued gel eye paints and why I think they still deserve a comeback. #rembeauty #ArianaGrande #BeautyTok #makeup #eternalsunshine

More from @claysanatomy101

Their other posts in the index, biggest breakout first.

On-screen text

Ariana Grande, Ariana Grande, bring these Ariana beauty beauty have been teasing an unreleased eyeshadow on the eyeshadow on the Eternal Sunshine tour And then coming out this holiday that we've been using a lot on tour that you've been asking a lot about. Remember these? From chapter two from chapter 2 of R.E.M. beauty, some of my favorite products products would have to be our Midnight Shadows Metallic Gel Eyeshadow our midnight shadows metallic gel eye shadow pots. i love to use them on my lids, but also on my chest or my cheek. my chest or my cheek. the Midnight Shadow Gel Eyeshadow Eyeshadow They launched in March 2022 as part of Beauty's second collection the liquid eyeshadows the liquid eyeshadows These came glass pots with a bouncy gel-like formula formula R.E.M described fine fine with star-like pigments That created a multidimensional metallic finish You could you can you can layer them over powder shadows shadows There were only five shades named after the languages, and I have Tatch, here, which is an icy mint gel I'm just applying REM powder on the lid All right, Oh, that's beautiful, isn't it? Bitch Oh my goodness the lid is divine these feel right? futuristic, futuristic, very editorial. see ari's look breakdown below: dreamglow highlight serum in quartz sweetener foundation in light 8NW sweetener concealer light 4G something new hypernova blush in pinking of you mélange à trois in sweet talker hypernova satin matte bronzer in solar storm miss mercury highlighter essential drip glossy balm in cosmo plumping lipgloss in fembot blur butter lip balm in dusty pink less Contains: warm - Ariana... So when REM Beauty said that on your collarbone, lipgloss in fembot her lid, my brain "Well, could these back?" Why not the gel formula? Because here's what I found interesting. These did not get a replacement Ariana are are known for updating formulas The plumping plumping lip glosses, the palettes, the liquid eyeshadows These just disappeared and really announced they discontinued, Look, looking at the brand today, that these currently are not The brand has shifted everyday everyday user, A little pot of was fun but a little a little niche So while I don't think Ariana is wearing Revived gel eye gel eye paints If REM on an on an unreleased eye product actually actually love to see them this category formulas formulas especially in an capsule capsule collection Because think this creative products they ever released. But I still them back them back for the plot What do you think Ariana Grande's eyeshadow is? And did you ever own one of these first?

Transcript

Ariana Grande bring these back. Ariana Grande and R.E.M. Beauty have been teasing an unreleased eyeshadow on the Eternal Sunshine Tour. And then there's one coming out this holiday season that we've been using a lot on tour that you've been asking a lot about. And it got me wondering, could they be revisiting one of the most forgotten R.E.M. Beauty products ever made? Remember these? From chapter two of R.E.M. Beauty, some of my favorite products would have to be our Midnight Shadows Metallic Gel Eyeshadow pots. I love to use them on my lids, but also on my chest or my cheek. The Midnight Shadow Gel Eyeshadow pots. Our midnight shadows metallic gel pots. I love to use them on my lids, but also on my chest or my cheek. These are the Midnight Shadow Gel Metallic Eyeshadow. They launched back in March 2022 as part of R.E.M. Beauty's second collection. Unlike the liquid eyeshadows, these came in glass pots with a bouncy gel-like formula. R.E.M. described them as ultra fine with star-like pigments that created a multidimensional metallic finish. You could wear them alone or you can layer them over powder shadows. There were only five shades named after the love languages, and I have Tatch, which is an icy mint gel. I'm just applying REM powder on the lid. All right, I'm going to go on with a little brush. Oh, that's beautiful, isn't it? Bitch. Oh my goodness. This the lid is divine. Honestly, these feel very early right? Futuristic, bold, futuristic, very editorial. So when R.E.M. Beauty said that she was wearing an unreleased REM shadow on her lid, my brain thought, "Well, could these back?" Why not the gel formula? Because here's what I found interesting. These did not get a replacement. Ariana Grande and R.E.M. Beauty are known for updating formulas. The plumping lip glosses, the palettes, the liquid eyeshadows. These just disappeared and they really announced they were discontinued. Look, looking at the brand today, it makes sense that these currently are not there. The brand has shifted towards products that are good for the everyday user, right? A little pot of metallic shadow was fun, but arguably a little niche. So while I don't think Ariana is wearing revived gel eye paints, I actually love to see them revisit this category with today's formulas, especially in an anniversary capsule collection. Because I honestly think this is one of the most creative products they ever released. But I still them back for the plot. What do you think Ariana Grande's unreleased eyeshadow is? And did you ever own one of these first?