Why it worked
The video provides a visually appealing and easy-to-follow recipe for a popular comfort food, using common ingredients and a straightforward process that is highly shareable on social media platforms.
Summary
The video demonstrates how to make ham and cheese pastries. It shows the process of preparing puff pastry, adding cream cheese, ham, and swiss cheese, folding and crimping the pastries, scoring them, brushing with egg wash, and topping with sesame seeds before baking.