If a customer says that's too expensive do this instead

@michaelcesaroni

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Why it worked

The video provides a concise and actionable sales tip that addresses a common customer objection, making it highly relatable and useful for a broad audience interested in sales and marketing.

Summary

The video advises against immediately lowering prices when a customer claims something is too expensive. Instead, the speaker suggests asking what they are comparing it to, as this often reveals their reference point and provides valuable data for sales.

Structure

1Customer says price is too high
2Do not lower the price
3Ask what they are comparing it to
4They will reveal competitor offers or their desired price
5Gathering this data is beneficial

On-screen text

If a customer says that's too expensive do this instead

Transcript

If a customer says that's too expensive, you do not lower your price. You simply say, well, what are you comparing that to? Half of the time, they're going to actually tell you what the competitor's offer is. And if they don't, to tell you the number that they think the price should be around. So the more data you get, the better. That's sales 101.