Why we are getting away from new construction

@michaelcesaroni

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29.6K

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535

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SoundTikTok sound · original sound - michaelcesaroni

Why it worked

The video likely resonated with viewers in the HVAC or service industry by addressing a common pain point: the complexity and unprofitability of new construction projects compared to service and swap-out work. The direct and honest approach, coupled with the speaker's relatable experience, likely encouraged engagement and sharing within the target audience.

Summary

The speaker explains that their business is moving away from new construction projects due to the difficulty in tracking profitability and managing services. They emphasize the importance of understanding the process of servicing and swapping out units for clients.

Structure

1Announcing a shift away from new construction
2Explaining the difficulty in tracking PNL
3Focusing on service and swap-outs
4Highlighting the need for understanding unit servicing

On-screen text

Why we are getting away from new construction YOU SHOULD BE REAL. CAN SEND YOU I MEAN IT THIS IS CRAZY LIKE I LIKE I'M TELLING EVERYBODY WE ARE GETTING AWAY FROM NEW WE'RE DONE WITH IT ALL THESE WE'RE DONE SO IF EVERYBODY HERE DOES NOT FIND THE SERVICE AND SWAP OUTS YEAH THAT WE A SPOT THAT'S I'M JUST BEING VERY UPFRONT ABOUT IT BECAUSE YOU KNOW THERE'S IT'S IMPOSSIBLE TO TRACK OUR PNO SO WE'RE GOING STRICTLY SERVICE AND HOPEFULLY EVERYBODY CAN MAKE THE BUT FOR A GUY LIKE YOU THERE AND UNDERSTANDING EXACTLY DOWN A UNIT

Original caption

New construction game is wack #hvac #sales #service

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Transcript

You should be doing it for real. Can send you. I mean it. This is crazy, dude. Like, I like, I'm telling everybody, bro. We are getting away from new construction. We're done with it. All these big projects, we're done. So if everybody here does not find the service and swap outs, yeah, that we, a spot that's, I'm just being very upfront about it because, you know, there's, it's impossible to track our PNL. So we're going strictly service and hopefully everybody can make the, but for a guy like you there, and understanding exactly how to vacuum down a unit.