@michaelcesaroni — 3x breakout

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WE ARE DOING

@michaelcesaroni

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Promoted product

Horizon HVAC

Why it worked

The video effectively showcases a service provider's professionalism and customer-centric approach by highlighting the process of offering options and ensuring clear communication. The beautiful location adds an aspirational element, making the service seem desirable.

Summary

A HVAC technician is on-site at a beautiful waterfront property in Warwick to replace a five-ton AC unit. He explains the process of gathering information, providing the customer with three options, and ensuring good customer service throughout the installation.

Structure

1Introduction to the location and the problem (AC unit failure)
2Assessing the existing unit and its components
3Gathering information for replacement options
4Explaining the importance of customer choice and service
5Concluding with confidence in providing good service and pricing

Product placement

Horizon HVAC (ACTS - phone number visible on shirt, likely the company performing the service, removing it would change the branding of the service provider).

On-screen text

WE ARE DOING IN WARWICK RIGHT ON THE LOOK AT THIS BEAUTIFUL BEAUTIFUL LOCATION SO WHAT DO ON SO AC UNIT DIED LAST NIGHT AND UH OH THE PORCH HUH MAIN LIVING AREA YEP SO THIS FLOOR YEP SO FIVE TON ELECTRICAL LOOKS GOOD THAT DISCONNECT CAN BE REUSED THE LINE SET TO FOLLOW THAT DOWN GONNA GET THE THIS AIR HANDLER WE ALREADY GOT NEEDED OUTSIDE OUR PRICE SOFTWARE AND OUR SYSTEM TO GET ALL THE SPECS THAT TO NEED FOR THE REPLACEMENT DO IS GIVE THE CUSTOMER THREE DIFFERENT ON HOW HE'D LIKE TO PROCEED THERE'S NO IMMEDIATE SIGNS OF DISTRESS SO IT LOOKS ABLE TO KEEP WHAT'S THERE WE DON'T WANNA DO WITH THIS IS WE DON'T CUSTOMER YOU KNOW HIS THREE DIFFERENT OPTIONS BECOME ANOTHER COMPANY HIS INBOX SOME PROPER FOLLOW UP SURE IF HE THAT THEY'RE ANSWERED PROPERLY HIM GOOD CUSTOMER GIVE HIM GOOD CUSTOMER SERVICE FROM THE BEGINNING RIGHT FROM WHEN THEN HE'S GONNA GET THAT FEELING THAT CUSTOMER SERVICE TO BE THROUGHOUT THE ENTIRE INSTALL PROCESS GET IT PRICE I'M CONFIDENT THAT ABLE TO GET

Original caption

Out in Warwick today giving a homeowner three different options for a five-ton HVAC replacement. We always give a good, better, and best option so the customer can choose what fits their home, comfort goals, and budget—without feeling pressured. Every homeowner deserves options and a clear explanation of what they’re paying for. #HorizonHVAC #WarwickRI #HVACReplacement