$5,800 profit on a new construction project after 8 months. Was it Worth it?

@michaelcesaroni

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SoundTikTok sound · original sound - michaelcesaroni

Promoted product

Horizon HVAC

Why it worked

The video likely resonated with other tradespeople by highlighting a common pain point: low profitability and long timelines in new construction projects. The direct financial disclosure and the clear "why" behind the business shift make it relatable and shareable.

Summary

The speaker discusses the low profit margin of $5,267 on a new construction HVAC job that took eight months to complete. They explain that this experience is why their company is transitioning away from new construction to focus on service and swap-out jobs, which are more profitable.

Structure

1Introduction of profit and timeline for a new construction project
2Explanation of the low profit and the time it took
3Reason for transitioning away from new construction
4Comparison to more profitable service/swap-out jobs
5Conclusion on why new construction is not worth it

Product placement

Horizon HVAC (appears on shirt, acts as company name, removing it would change who is speaking)

On-screen text

$5,800 profit on a new construction project after 8 months. Was it Worth it?

Original caption

New construction just isn’t it. It’s a great way to get your foot in the door. There is a place for it. Just not for us anymore #sales #bluecollar #hvac

More from @michaelcesaroni

More breakout videos from this creator.

Transcript

TO PICK UP $5,800 profit on a new construction project after 8 months. Was it Worth it? NOW CONSTRUCTION PROJECT THAT WE STARTED ALMOST SEVEN MONTHS THIS IS WHY AWAY FROM NEW CONSTRUCTION I'M GOING TO NOW IS AROUND FIVE HUNDRED DOLLARS MAKING ON THIS JOB NOT TO MENTION THAT YOU KNOW WE DIDN'T TRACK EVERY SINGLE PIECE THAT WAS BOUGHT FOR THE JOB THE CONTRACTOR TOOK A LONG TIME GET TO THIS ACTUALLY COMPLETE THE JOB AND DO THE FINISH THERE'S JUST NO SO THIS IS OF THE MOST DIFFICULT TRANSITIONS THAT WE ARE AS A COMPANY TO TRANSITION FROM NEW CONSTRUCTION NEW CONSTRUCTION THAT WE WERE DOING PROBABLY 60% OF TO JUST STRICTLY SERVICE AND SWAP SO THIS IS OUR FINAL PAYMENT RIGHT HERE OKAY WE STARTED THIS JOB EIGHT MONTHS OUR FINAL PAYMENT IS $5,267 IS $5,267 NOW THAT'S THE MADE ON THIS NOW I CAN GO DO A AND MAKE FOUR TO FIVE THOUSAND DAYS WHY WOULD YOU BE DOING NEW CONSTRUCTION