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6.7Talking HeadStory Open hookB2B
Hook
TWO YEARS AGO
@michaelcesaroni
14.6K followers · usually 4.8K views a post
Views
30.7K
Likes
1.3K
Comments
67
Shares
100
Why it worked
The video taps into the aspirational narrative of building a successful business from humble beginnings, showcasing tangible growth and emphasizing relatable struggles like hard work and stress, which resonates with viewers interested in entrepreneurship.
Summary
The creator reflects on their journey building an HVAC business from scratch over the past two years. They highlight the significant growth in assets, from having nothing to owning multiple vehicles, attributing their success to hard work, discipline, and a non-stop hustle.
Structure
- 1Recalling the past with no assets
- 2Listing current assets (vans, trucks)
- 3Stating the business is now a top HVAC company
- 4Attributing success to hard work and hustle
- 5Encouraging perseverance
Product placement
ROUNDTABLE: APPEARS - This is a brand name on the creator's t-shirt. Removing it would not change what happens in the video.
HORIZON HVAC: ACTS - This is a brand name on a van. The video is about building an HVAC business, and the van is a visible asset of that business. Removing it would slightly change what happens in the video by removing a visual representation of the business's assets.
On-screen text
ROUNDTABLE
TWO YEARS AGO
OF THIS
I HAD NONE
OF THIS
I HAD NONE OF
THIS FIVE
VANS
ONE CYBER TRUCK
ONE PICKUP TRUCK
ONE BOX TRUCK
ALL WITHIN TWO
SO YOU'RE TELLING
ME THAT YOU
BUSINESS
EXPERIENCE IN THIS
BUSINESS
WHAT HVAC WAS
BEFORE I STARTED
JUST MAKING OUR
ONE OF THE
BEST HVAC
COMPANIES
IN THE STATE
ALL FROM JUST
HARD WORK
DISCIPLINE
NON STOP HUSTLE
SLEEPLESS NIGHTS
ACID REFLUX
HEARTBURN
PLENTY OF FUCKING
STRESS BUT IT'S
ALL WORTH IT
KEEP GOING
Original caption
It happens quick! Don’t stop #hvac #hustle #HeatingSeason
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