“I have another company that can do it cheaper”

@michaelcesaroni

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SoundTikTok sound · original sound - michaelcesaroni

Promoted product

Horizon HVAC

Why it worked

The video addresses a common customer objection (price) by offering a solution that provides value (discount and maintenance) while reinforcing the company's perceived quality and trustworthiness. The direct conversation format makes it relatable and persuasive.

Summary

A customer is hesitant about a quote from Horizon HVAC because another company offered a cheaper price. The HVAC representative explains that their higher price reflects better responsiveness, reviews, and brand trust. They offer a 10% discount and a free year of maintenance if the customer joins their comfort club plan, which the customer accepts.

Structure

1Customer expresses concern about a higher quote compared to a competitor.
2HVAC representative justifies the price difference based on service quality and brand trust.
3Offer of a discount and maintenance plan is presented as an incentive.
4Customer accepts the offer.
5Scheduling and payment arrangements are made.

Product placement

Horizon HVAC is the company providing the service. The video features a phone call where a customer discusses a quote from Horizon HVAC.

Call to action

Join our comfort club plan to get 10% off and a free year of maintenance.

Original caption

“But I have a friend who can do it cheaper” #hvac #sales #bluecollar

More from @michaelcesaroni

On-screen text

“I have another company that can do it cheaper” HEY MIKE THIS SO I JUST GOT YOUR QUOTE AND $2,000 MORE EXPENSIVE THAN THE OTHER COMPANY I WAS LOOKING AT. OKAY UM LET ME ASK YOU A QUESTION STEVE. IF WE WERE THE SAME PRICE WHAT COMPANY WOULD YOU WANT TO INSTALL IT PROBABLY YOU GUYS YOU WHY WHY I THINK YOU GUYS ARE MORE RESPONSIVE REVIEWS AND MORE OF LIKE A TRUSTED BRAND THAT IS WHY WE'RE $2,000 MORE AND UNFORTUNATELY I WITH THAT PRICE UM AND WE COULD PROBABLY EVEN FIT SCHEDULE NEXT WEEK ALRIGHT WELL CAN I AT LEAST ASK FOR A DISCOUNT I CAN'T GIVE YOU A DISCOUNT BUT WHAT I CAN DO IS UM IF YOU JOIN OUR COMFORT CLUB PLAN WHICH YOU DO ANYWAY BECAUSE IF YOU DO NOT GET AVOID THE WARRANTY THAT'LL GIVE YOU UM 10% OFF AND THAT IS YOUR DISCOUNT RIGHT THERE YOU GET A FREE YEAR OF UH MAINTENANCE THE 10% OFF SOUNDS GOOD COOL OKAY COOL SOUNDS GOOD TO STEPHANIE SHE'LL COLLECT PAYMENT ON THE SCHEDULE ME ONE SECOND SOUNDS GOOD YOU GOTTA COLLECT PAYMENT FROM THIS GUY AND PUT ON THE SCHEDULE HI STEVE IT'S STEPHANIE I'M READY TO TAKE A CARD WHEN YOU'RE READY

Transcript

“I have another company that can do it cheaper” HEY MIKE THIS SO I JUST GOT YOUR QUOTE AND $2,000 MORE EXPENSIVE THAN THE OTHER COMPANY I WAS LOOKING AT. OKAY UM LET ME ASK YOU A QUESTION STEVE. IF WE WERE THE SAME PRICE WHAT COMPANY WOULD YOU WANT TO INSTALL IT PROBABLY YOU GUYS YOU WHY WHY I THINK YOU GUYS ARE MORE RESPONSIVE REVIEWS AND MORE OF LIKE A TRUSTED BRAND THAT IS WHY WE'RE $2,000 MORE AND UNFORTUNATELY I WITH THAT PRICE UM AND WE COULD PROBABLY EVEN FIT SCHEDULE NEXT WEEK ALRIGHT WELL CAN I AT LEAST ASK FOR A DISCOUNT I CAN'T GIVE YOU A DISCOUNT BUT WHAT I CAN DO IS UM IF YOU JOIN OUR COMFORT CLUB PLAN WHICH YOU DO ANYWAY BECAUSE IF YOU DO NOT GET AVOID THE WARRANTY THAT'LL GIVE YOU UM 10% OFF AND THAT IS YOUR DISCOUNT RIGHT THERE YOU GET A FREE YEAR OF UH MAINTENANCE THE 10% OFF SOUNDS GOOD COOL OKAY COOL SOUNDS GOOD TO STEPHANIE SHE'LL COLLECT PAYMENT ON THE SCHEDULE ME ONE SECOND SOUNDS GOOD YOU GOTTA COLLECT PAYMENT FROM THIS GUY AND PUT ON THE SCHEDULE HI STEVE IT'S STEPHANIE I'M READY TO TAKE A CARD WHEN YOU'RE READY