Why it worked
The video taps into a common sentiment among aspiring creators about the perceived unfairness in brand collaborations, using a relatable product demonstration to engage viewers.
Summary
The creator reacts to a video of a celebrity using Neutrogena makeup remover wipes, expressing frustration that smaller creators don't get similar opportunities despite putting in more effort. The video demonstrates the use of the makeup remover wipes as part of a post-show routine.
Structure
- 1Reacting to a celebrity's routine
- 2Expressing frustration about brand partnerships
- 3Demonstrating the product's use
- 4Highlighting the product as part of a routine
Product placement
Neutrogena MAKEUP REMOVER Make Up Remover Wipes ACTS - used to remove makeup, visible result is clean face. Removing it would change the video's demonstration of a skincare routine. Neutrogena is the brand of the makeup remover wipes. TikTok APPEARS - a watermark and the platform the video is hosted on. Removing it would not change what happens in the video.