THE WHITE HOUSE LIVE 2:57 PM ET

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Why it worked

The video likely performed well due to the involvement of a prominent political figure (Donald Trump) discussing a highly debated topic (vaccines) and referencing a controversial figure (Dr. Fauci), all within a breaking news context.

Summary

The video shows Donald Trump speaking at the White House about vaccines. A breaking news chyron indicates that the GOP has dropped new Dr. Fauci text messages. The transcript mentions that Trump is announcing changes to vaccine recommendations for children and directing legal challenges against states that violate vaccination exemptions.

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Transcript, structure and on-screen text

4 beats, a 62-word transcript and 8 lines of on-screen text — the parts you need to write your own version.

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Original caption

NEW: Trump announces vaccines for hepatitis B, COVID-19 and influenza, among others, will no longer be recommended for all children. “In addition, this executive order directs the attorney general to advance legal challenges against states that violate children’s rights to religious or medical vaccination exemptions.”