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Why it worked

The video likely gained traction due to its controversial topic (vaccines and environmental factors) and the involvement of a prominent political figure, Robert F. Kennedy Jr., addressing a sensitive public health issue.

Summary

During a White House event focused on childhood vaccines, HHS Secretary Robert F. Kennedy Jr. stated that the Trump administration is investigating environmental exposures as a cause for an epidemic affecting children. He emphasized the government's obligation to follow evidence and inform parents.

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Transcript, structure and on-screen text

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Original caption

"Something happened in the mid '90s that changed our children." During a childhood vaccine executive order signing, HHS Secretary Robert F. Kennedy Jr. says the Trump administration is looking at environmental exposures as it investigates what he describes as an epidemic affecting children. Kennedy says President Trump has charged HHS with determining which exposure, or combination of exposures, could be responsible. "Government has an obligation to follow the evidence wherever it leads, to tell the American people the truth and give parents the information they need to make informed decisions for their families."