Let's do a makeup haul of everything I bought from Ulta today.

@nonamefae

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SoundTikTok sound · original sound - musicforyourposts

Promoted product

ColourPop Stone Cold Fox Palette

Why it worked

The creator uses a relatable "haul" format and expresses genuine enthusiasm and disappointment with the products, making the content engaging. The comparison of shades and the search for dupes taps into common consumer interests in makeup.

Summary

The creator shares a makeup haul, featuring an eyeshadow palette from ColourPop and a liquid bronzer from e.l.f. They then try out a NYX lip liner, expressing disappointment with its color and texture, and compare it to a desired shade from MAC.

Structure

1Introduction and haul announcement
2Showcasing ColourPop eyeshadow palette
3Showcasing e.l.f. liquid bronzer
4Trying out NYX lip liner and expressing disappointment
5Comparing NYX lip liner to MAC shade

Original caption

here’s some makeup I bought recently if anyone cares #cooltonedmakeup #makeuphaul #maclipliner #beautytips #makeuptutorial

More from @nonamefae

Product placement

ColourPop Stone Cold Fox Palette: an eyeshadow palette that acts, as the creator shows it and expresses desire for it. Removing it would change the video's topic. elf Camo Liquid Bronzer and Contour: a makeup product that acts, as the creator shows it and expresses satisfaction with it. Removing it would change the video's topic. NYX Lip Liner: a makeup product that acts, as the creator applies it and expresses dissatisfaction with its taste and texture. Removing it would change the video's topic.

On-screen text

cool-toned makeup haul subtle foreshadowing... welp. NYX, you are on fucking thin ice first world problems really hitting today thanks for watching <3

Transcript

Let's do a makeup haul of everything I bought from Ulta today. The first thing I got is this ColourPop Stone Cold Fox palette. I have been wanting this for so long, like probably over a year at this point and I just never got around to buying it. But I'm so happy I did because look at how beautiful this palette is. It's a true cool tone palette, which if you're a cool tone person or you like wearing cool tones, you know how hard it is to come by cool tone makeup. So I'm really happy that I got this. I really feel like I would wear every single color in this palette. It's $35 and you get 30 shades in here. The next thing I got is this elf Camo Liquid Bronzer and Contour. This is a repurchase, I've gotten this before and I absolutely love it. I've tried others but I haven't found anything quite as cool toned as this with as good of a formula. So if you have any other recommendations, let me know. The next thing I got is the NYX Lip Liner in shade New Truffle. I'm hoping this is going to be a dupe for Mac Stone. I've been seeing Mac products everywhere recently and I think it's because they had a really big sale. But unfortunately, they are not cruelty-free. So I'm going to try to find some dupes. I'm getting pissed off in about 30 seconds. This fucking color better be a good color for all this fucking work it is to get open. Oh my god. I got it. This fucking sun of a bitch. Okay, New Truffle. Let's swatch it on my hand first. The color looks really good. It's like a terracotta kind of undertone to it that I'm not loving. I'm going to try to find the Morphe ones and see if I can find a winner there. First world problems really hitting today. Okay, that's all I have for you guys. Sorry if it wasn't interesting or helpful. If I find more allegedly cool toned lip liners, I will show them to you and try them on for you. But that's all. Thanks for watching <3